Add your drop
Agency Holler
Client Absolut
Art Director Barry Markham
Lead Designer Joe Furr
Animator/Compositor Gareth Chang
Front-end Developer David Woollard
Senior Project Manager Emma Clapton
The project was to promote the launch of the new Absolut Vodka Originality through the "Add your drop" campaign that allowed users to create their own custom Absolut Vodka Originality bottle. My task was to create full HD video content to be used as the backdrop of the whole website. Compositing provided stock and sourced footage of ink drops, the first challenge was to stylise the falling ink to emulate the cobalt blue infused vodka bottle with the additional of looping back ground and footage. The second challenge was to create 3 stages of ink drops to form your own customised bottle.
Client Absolut
Art Director Barry Markham
Lead Designer Joe Furr
Animator/Compositor Gareth Chang
Front-end Developer David Woollard
Senior Project Manager Emma Clapton
The project was to promote the launch of the new Absolut Vodka Originality through the "Add your drop" campaign that allowed users to create their own custom Absolut Vodka Originality bottle. My task was to create full HD video content to be used as the backdrop of the whole website. Compositing provided stock and sourced footage of ink drops, the first challenge was to stylise the falling ink to emulate the cobalt blue infused vodka bottle with the additional of looping back ground and footage. The second challenge was to create 3 stages of ink drops to form your own customised bottle.
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All works © Gareth Chang 2024.