Summer on the range

Client Fox Classics
Creative Director/Producer
Mark Burnett
Design Director/3D Modeler/Animator/Compositor
Gareth Chang

While working at Fox Classics I had the pleasure to work on the 'Summer of the Range' campaign for 2014. The 30 second launch spot was to promote the one month of classics westerns movies on Fox Classics. The challenge was to create a full graphic promo that fitted into the channels brand but at the same time stand out. The script was carefully written and crafted by the Creative Director/Producer, Mark Burnett.

The project from animatic to completion was achieved in 2 weeks using Cinema 4D, After Effects and Photoshop. Purchased and self generated models were used.



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